ANDY WARHOL - Circa 1967 ANDY WARHOL ''YOU'RE... Lot n° 16

PLEASE see ALL photos including a archival photo of this particular object actually in Andy Warhols Factory (in preparation of this exhibition - a grouping of 100 of these bottles being painted on the floor of the FACTORY / please take note that ONLY 100 of these bottle are known to exist - with many in private and museum collection seldom do any come up for public sale) Item Description: Spray paint on Coca Cola bottle, retaining its ORIGINAL intact YOU'RE IN Andy Warhol exhibition label on bottom of bottle - Warhol stated “What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest.- You can be watching TV and see Coca-Cola, and you can know that the President drinks Cokes, Liz Taylor drinks Cokes, and just think, you can drink Coke, too.” - ANDY WARHOL. Warhol’s fascination with the metalizing of everyday objects began in 1967 with a prize he created for a contest sponsored by the Sunday Magazine of the New York-World Journal Tribune. The prize was a silvered bomb. The contest winner recalled visiting the Warhol Factory and being disheartened that his prize was not one of the iconic commercial objects. Warhol famously stated: “It’s so beautiful I couldn’t ruin it by painting anything on it once I painted it silver. I’ve sat and stared at it for weeks. Isn’t it beautiful?” (G. Frei and N. Printz,The Andy Warhol Catalogue Raisonné Vol. 2B: Paintings and Sculpture 1964-1969, Phaidon, 2002, p. 279). Warhol’s next collection of silver spray painted objects, executed in the same year as the bomb, were his Coca-Cola bottles, which made their visual premiere on the poster for the Museum of Merchandise for an exhibition produced by The Fine Arts Committee of the Philadelphia YMHA and arranged by Joan Kron and Audrey Sabol. The poster advertised Warhol’s Coca-Cola bottles as being filled with toilet water and mischievously entitled “You’re in.” The outwardly shiny and slick bottles were, however, actually filled with “Silver Lining,” an inexpensive cologne. By suggesting that this Coke bottle was filled with urine that had a cheap scent, Warhol seemed to defame the product that all Americas shared. Coca-Cola, however, was not amused and demanded that their production and sale be halted. This work encapsulates Warhol’s profound and unparalleled ability to both retain and destroy the commercial identity of the everyday object, and for Andy, silver was synonymous with the space-age, the future. - Measuring 8'' tall x 2 1/2'' wide - Silver spray paint on Coke Bottle - Custom Made Display case included - There will be a flat $85 Airmail delivery charge to anywhere in the USA / UK or Europe …