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The Virtual Art Fair Takes its First Tentative Steps

Published on , by Pierre Naquin et Hugues Cayrade

Cancelled because of Covid-19, the Art Basel Hong Kong fair took place from 18 to 25 March thanks to online viewing. Though the results may not have been totally conclusive, at least the experiment maintained contact between gallery owners and collectors despite the lockdown.   

Art Basel Hong Kong 2019.© Art Basel The Virtual Art Fair Takes its First Tentative Steps
Art Basel Hong Kong 2019.
© Art Basel
After the cancellation of what would have been the eighth edition of Art Basel Hong Kong, a first ever 100% virtual fair took place under its aegis from 18 to 25 March thanks to Online Viewing Rooms (OVR). Most of the 235 galleries selected for the actual fair took part in the initiative, enabling dealers and collectors to stay in contact and even start up new relationships. Although an initial assessment shows that it did not provide an answer in terms of sales volumes, this virtual fair at least led players in the art market to consider how to salvage something from the wreckage in a crisis.…
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