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The Ethical Aesthetics of William Amor

Published on , by Virginie Chuimer-Layen

William Amor turns waste into floral compositions with positive, responsible and appealing messages. We visited him at his “Créations Messagères” studio.

WILLIAM S PORTRAIT© Benjamin Schmuck-pour-KenzoParfums The Ethical Aesthetics of William Amor
WILLIAM S PORTRAIT
© Benjamin Schmuck-pour-KenzoParfums
William Amor, who “ennobles neglected materials”, welcomed us to the second floor of a rehabilitated former power station in the 10th arrondissement of Paris opposite lush green buildings bathed in light flowing in through large windows. His studio is a haven of peace full of colourful materials and busy hands. "Marion is my workshop manager, with whom I’ve been working for the past two years,” he says. “Marceline, from the Ateliers du Moulin, is an apprentice. She’s part of the small team I call the Little Golden Hands. A few weeks ago, 14 of us were here working on our latest project!" Tables lined up in a row divide the space down in the middle. A wide bay window at the back overlooks the neighbourhood wisteria and flowers, while dainty petals and…
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