Autavia « Viceroy »
Réf. 1163
A steel chronograph wristwatch, automatic winding.
Diam. 42 mm
The name "Viceroy" given to this Heuer model by collectors is derived from a joint advertising campaign with the eponymous cigarette brand launched in 1972. This was a novel way of capturing a broad clientele through advertising, given that all the lea - ding tobacco manufacturers were sponsors of Formula 1, like Heuer, which became the official timekeeper.
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