MICHELIN Lithographed advertising poster... Lot 130

MICHELIN Lithographed advertising poster for Michelin tyres "Nunc est Bibendum!!!" on green background, signed O'Galop, alias Marius Rossillon (1867-1946). About 1900 Imp. L.Revon et Cie-Paris With its original upper and lower brass rods Size: 48,5 x 35,5 cm (Tears at the edges, thumbtack holes, varnished) We thank Mr. Mario Mordente for confirming the authenticity of this poster. The phrase Nunc est Bibendum! is taken from Horace's odes and literally means "Now is the time to drink". This verse was taken up in 1898 by the Michelin brothers as a slogan; it thus appeared on the first advertising poster representing the Michelin man, with the addition "the Michelin tyre drinks the obstacle". The character was then naturally named "Bibendum". These posters were intended to be displayed indoors, usually behind bars.