Herbert Bayer Lot n° 649

Herbert Bayer Section Allemande 1930 Exhibition brochure. 14,8 x 21 cm. 44 pages with numerous photographic illustrations. Published by Hermann Reckendorf G.m.b.H., Berlin. - Slight signs of wear. The cellophane cover is not preserved. Provenance Private collection, Paris Exhibitions Paris 2016/2017 (Musée des Arts Décoratifs), L'Ésprit du Bauhaus Literature Magdalena Droste, Herbert Bayer: Das künstlerische Werk 1918 - 1938, Ausst.kat. Bauhaus-Archiv Berlin, Berlin 1982, p. 134 with ill.; Gerd Fleischmann (ed.), Bauhaus: Drucksachen, Typographie, Reklame, Düsseldorf 1984, pp. 280-283 with ill.; Ute Brüning (ed.), Das A und O des Bauhaus: Bauhauswerbung, Schriftbilder, Drucksachen, Ausstellungsdesign, Ausst.kat. Bauhaus-Archiv Berlin u.a., Leipzig 1995, p. 251ff. with ills.; Michel Wlassikoff, Histoire du graphisme en France, Paris 2005, p. 102 with ills.; Patrick Rössler (ed.), Herbert Bayer. The Berlin Years. Werbegraphik 1928 - 1938, Ausst.kat. Bauhaus-Archiv Berlin, Berlin 2013; Wallis Miller, Points of View: Herbert Bayer's Exhibition Catalogue for the 1930 Section Allemande. Architectural Histories, 5(1), 2017 (http://doi.org/10.5334/ah.221, 10.05.2021). Supplement: Notgeldschein (Series D), designed by Herbert Bayer for the Free State of Thuringia, 1923. Siegfried Giedion described Herbert Bayer's exhibition catalogue, which he designed for the German section of the 1930 exhibition of the "Société des Artistes Décorateurs" at the Grand Palais in Paris, as a "small typographic masterpiece" (cf. Wallis Miller, op. cit.); today it is an antiquarian rarity. In a congenial manner, Herbert Bayer translated the sequence of the exhibition, which was divided into five rooms, into the medium of the book by means of his innovative, lively graphic design, thus making it tangible for the viewer. Walter Gropius, who had taken over the artistic direction of the "Section Allemande" on behalf of the Deutscher Werkbund, as well as László Moholy-Nagy, Marcel Breuer and Herbert Bayer himself designed the exhibition rooms in which Germany's contribution to contemporary design was presented.