Marseille Lot n° 158

St James rum. Large and beautiful advertising cardboard of the end of the 19th century. Chromolithography of the Moullot printing house. Nice condition. 70x53,5 cm Around 1845 Paulin Lambert, wine and liquor merchant in Marseille, introduced rum from the West Indies to the French market. He became one of the largest importers of this brandy distilled from the syrups, called molasses, which were the residues of sugar production. Thirty years later, having taken his two sons Ernest and Eugène as collaborators, he registered the trademark Rhum des Plantations Saint James at the Commercial Court of Marseille in 1882 or 1884 and began marketing the product the following year. At that time he had offices and stores in Saint Pierre in Martinique, in Marseille, the headquarters of his business, and in Bordeaux and Paris, which were branches. (Source Archives Nationales d'Outre-Mer)