LAIT MONTBLANC, Lot n° 7

MONTBLANC MILK, Automaton MOBI-PUBLINEL and general advertising and propaganda agency, 48bis avenue Kléber, Paris, 1950s. Automatic window display in wood, latex and screen-printed metal, electromechanical 110 volt. In a mountain setting painted on three unfolded wooden panels, he stages a giant tin milk can whose lid opens under the impulse of a baby that appears. The movement is produced by a rotary motor which drives gears. 53x43x50 cm. (Latex subject in poor condition) Reproduced in the catalogue of the exhibition "Automates de Pub", of the New National Museum of Monaco, summer 2008, page 12 and under N°60 page 58 of the "Automates publicitaires" by Daniel Bordet.