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The Saint-Ouen Flea Market Crisis Is Over

Published on , by Valentin Grivet

New dealers, slickly designed stands and the digital transition are breathing new life into the Paul-Bert Serpette Flea Market in Saint-Ouen. After two complicated years, the rebound is encouraging. The only thing left is for foreigners to return.

The Pradier-Jeauneau stand at the Paul-Bert market© Jérémy Pradier-Jeauneau The Saint-Ouen Flea Market Crisis Is Over

The Pradier-Jeauneau stand at the Paul-Bert market
© Jérémy Pradier-Jeauneau

“The market stuck together and the recovery is here,” says Paul-Bert Serpette market’s managing director Stéphanie Duplaix. Paul-Bert Serpette is the nerve center of the Saint-Ouen flea markets, a veritable ecosystem of 11 markets, including Vernaison, Antica, Malassis, Dauphine and Biron. As spring approaches, the lanes are bustling and the dealers, both old and new seem confident. For two years, they had to deal with an unprecedented situation. “Even during the Second World War, the market remained open,” says Ms. Duplaix. “The lockdowns were really an eye-opener. Our website worked well and our communication department was efficient. We supported and protected our dealers. There was a 100% rent moratorium when the market was closed to the public.”…
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