With his wife Manuela Wirth and his acolyte Marc Payot, he is co-president of the mighty Hauser & Wirth gallery. While participating in the Art Basel Viewing Rooms online fair, the very discrete Iwan Wirth talked to us about his projects and his view of the market in this time of crisis.
In the last decade alone, Hauser & Wirth opened four new galleries, not counting the one set to open in Minorca in 2021. What’s the reason for this growth? Our evolution has followed the steady growth of the art market, which has weathered several crises over the last three decades. The approach of new audiences and our artists' well-being are the main driving forces behind our development. In the same way we seek diversity among our artists, we’ve favoured a wide range of spaces, architecture and communities.
Your initiatives—Durslade Farm, Fife Arms, Chillida Leku, three bookshops, a perfume and a restaurant—go far beyond the field of art. Does this commitment to the art of living meet demand from your customers or is it a personal dream of yours? The diversification of our activities is driven by the love of what we do and the desire to make our…
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