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Crystal Bridges: The Museum that Walmart Built

Published on , by Tatsiana Zhurauliova

Initially criticized for its links to the retail giant, ten years on the Crystal Bridges Museum of American Art has surprised many in the world of culture for its innovative and progressive practice.

Contemporary Art Gallery at Crystal Bridges Museum of American Art, Crystal Bridges.Image... Crystal Bridges: The Museum that Walmart Built

Contemporary Art Gallery at Crystal Bridges Museum of American Art, Crystal Bridges.
Image Courtesy of Crystal Bridges Museum of American Art

Opened in 2011, Crystal Bridges Museum is dedicated to the collection, exhibition, study, and preservation of American art. Founded by Alice Walton, an heir to the Walmart retail empire, the museum originally attracted controversy due to its aggressive acquisition strategy, as well as its close connection to Walmart, long criticized for the exploitative labor practices. In the decade since, Crystal Bridges has largely won over early critics through its commitment to education and community outreach, generous support of research in the field of American art, and dedication to investing in the art by underrepresented groups. Alice Walton’s Vision Located among the picturesque Ozark Mountains in northwest Arkansas, Crystal Bridges is a product of the singular vision of Alice Walton, ranked by Forbes as the richest woman in the world in 2020. Walton announced the creation of the museum in 2005 and assembled the initial collection of some twelve hundred works in conversation with a small number of advisers. She also chose the location for the museum on the outskirts of Bentonville, Arkansas, the town where her father Sam Walton opened his first Five and Dime store in 1950. Bentonville is still the site of Walmart’s world headquarters and has been the fastest-growing city in Arkansas for the past ten years.   Panoramic view of Crystal Bridges Museum of American Art. Image Courtesy of Crystal Bridges Museum of American Art Early Controversy With an endowment of eight hundred million…
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