The Dubo, Dubon, Dubonnetposter marks a turning point in the history of modern advertising. With its stylized character and unprecedented sequential narrative, it embodies the perfect blend of graphic design, typography and visual effectiveness.
Dubo, Dubon, Dubonnet , the famous triptych designed in 1932 by Adolphe Mouron Cassandre for the aperitif of the same name, belongs to this category of advertising masterpieces that have become cultural icons, so much so that they embody a spirit, an era. Behind its apparent simplicity - a stylized man drinking…
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