The Medicis celebrated in jewelry

On 23 October 2020, by Anne Doridou-Heim

To design this spectacular ruby and diamond set, the M. Gérard company looked to the Florentine duchy.

M. Gérard, transformable set from the "Médicis" collection, consisting of a "Volutes" necklace, a "Goutte" bodice clip and a pair of "Grappes" ear clips, yellow gold mounts set with brilliant-cut diamonds and round rubies highlighted with baguette diamonds, total gross weight 158.6 g.
Result: €240,500

While 1968 was a significant year in French history, it certainly doesn't evoke refined jewelry. Yet it was at this very time that Louis Gérard (1923-2006), after working for Van Cleef & Arpels for nearly twenty years, opened his own establishment in Paris. He set it up at a prominent address – 8 Avenue Montaigne – and named it very simply "M. Gérard". He was soon considered the French jeweler with the most sales in exports. He, again, was the first to stage fashion shows all over the world, where jewelry was modeled by mannequins. His spectacular creations, lavishly set with top-quality gems, were the sort that always made an impression, appealing to an international clientele eager for luxury. He had a particular bent for sets, still popular at that time: matching ensembles made up of a necklace (often convertible into a bracelet and pendant), earrings and a brooch. This was illustrated here by an offering from the "Médicis" collection developed in 1980. The yellow gold totally covered in brilliant-cut baguette diamonds and round rubies earned the set a tribute of €240,500. The founder sold his company in November 1985. He opened another one in 1988, still on Avenue Montaigne but under the name of Louis Gérard, before finally closing it down in November 1991.

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