Are you ready to feather your nest with some outstanding mid-century imagery? Your timing couldn't be better! About 20 of David Klein's posters promoting domestic and international destinations are featured in Potter & Potter Auctions' signature winter Vintage Poster sale on January 29.
David Klein, Egypt / TWA, c. 1958.
Image courtesy of Potter & Potter Auctions
In the early postwar period, airline posters featuring aspirational destinations were integral in glamorizing air travel. They also got "everyday" people excited about visiting places they had only read about or seen on television. David Klein (1918 - 2005), an American commercial artist and illustrator, created many of the iconic images featured on these posters during the third quarter of the 20th century. Their appeal is as strong today as it was nearly six decades ago.
David Klein is best known for his work for Trans World Airlines (TWA), although he also did travel-related assignments for Amtrak, Cunard, Holland American Cruises and Orbitz over the course of his career. After a stint in the U.S. Army during World War II as an illustrator, Klein moved to New York. He worked at a theatrical advertising agency designing posters and window cards for Broadway shows.
Starting in the 1950s, Klein began creating travel posters for TWA, the airline owned by Howard Hughes at the time. Klein's signature style integrated bold colors and iconic landmarks or destinations in an exciting, abstract, "can't look away" fashion. His work caught fire and became a de facto face, direction and standard of the travel poster industry for several decades. Klein went on to win many prestigious national and international industry awards for his illustrations. Examples of his work are part of the permanent collection of the Museum of Modern Art in New York City as well as the U.S. Department of the Interior Museum in Washington, D.C.
Today, David Klein's work is highly collectible, perhaps because its imagery is timeless and so well executed. And it aligns perfectly with the universally popular mid-century modern decorating aesthetic. Examples spotlighting New York City and Disneyland attractions seem to generate the most interest at auction. In 2020, Swann Auction Galleries of New York City sold a 1956 first printing example of Klein's New York / Fly TWA poster featuring an abstract vista of Times Square for $13,000. This stands as the current world record price for a Klein travel poster.
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Interested in the history of poster art?
Last year, Auction Daily dove into the aesthetics of psychedelic posters from 1960s-era San Francisco.