Victoria Siddall: Frieze Mistress

Victoria Siddall joined Frieze in 2004 at the age of barely 26, a year after the art magazine launched its eponymous fair. In 2012 she started Frieze New York and Frieze Masters (London) within the space of a few months. Three years later, the young woman quite rightly became director of the group’s events. A fascinating look at the fair’s beginnings in publishing, its curatorial strike force and its development strategy.   How have you developed the fair since 2015? My priority has been to build on what makes Frieze unique. Frieze was a magazine to start with, so our events have their roots in publishing and content. Art criticism will always play a major role for us. For instance, we were the first to commission artists directly. "Curating" is intrinsic to the identity of our events. So, what's the forecast for London in 2017? This year the American curator Alison Gingeras is staging a presentation…