After opening an exhibition space in London and an office in Paris for Pace, Valentina Volchkova is taking over a space in Geneva to support the group’s artists in continental Europe.
Nobody embodies the “citizen of the world” concept better than Valentina Volchkova. Born in Russia, she moved to France at the age of eight before leaving for the United States to study. Back in France, she opened a gallery, and Pace then asked her to get the brand started in Europe. She set up the London gallery in 2010, returning to Paris five years later to open an office there. With her husband and children, she is now moving to Geneva to open the first Pace gallery in Switzerland. She talked to us about the international gallery group’s strategy and organisation. How long have you planned to open a gallery in Geneva? Not long, actually. We’ve been thinking about it for a year. Everything just naturally fell into place. We found the right space and local contacts straight…
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