The Virtual Waltz of the Galleries

Physical spaces are long in reopening. Fairs have been called off and exhibitions postponed. As things slowly creep back to normal, what will remain of the art world’s search for virtual solutions during the lockdown? How will market players integrate digital experiences into their overall strategies? The global health crisis has laid bare the art world’s wide digital divide. Major international galleries that already have a tried and true digital strategy are playing their cards right while reaping a return on their previous research and development investments. But others cannot afford the technology, not to mention the cost of maintaining…