This year shapes up to be a particularly challenging one for the Swiss company. In the midst of restructuring, it is being targeted by investors who are well aware of the current undervaluation of its flagship brand Art Basel.
Rumours have been going around for several weeks. More recently, the German-language newspaper Finanz und Wirtschaft claimed that an umpteenth shareholder would be prepared to take a stake in the Swiss event organiser MCH. The person in question is James Murdoch, son of media magnate and Fox News owner Rupert Murdoch. MCH has not yet officially confirmed this information. Like many others, Mr Murdoch would be especially interested in the Art Basel brand, whose estimated market value is put at CHF500 m (€470.5 m) while its parent company is only valued at CHF100 m (€94 m). Through this operation, he would seek a stake of up to 30%.
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