The Iconic Little Menier Chocolate Girl

Published on 08 December 2020, by Caroline Legrand

Auction on 19 December 2020 - 10:30 (CET) - 8 bis, rue Chaptal - 44100 Nantes

The French Menier chocolate company’s now-iconic enameled plaques are among advertising art collectors’ most highly sought-after items.

Menier Chocolate, Riata au lait pour croquer, enameled plaque, after a design by... The Iconic Little Menier Chocolate Girl

Menier Chocolate, Riata au lait pour croquer, enameled plaque, after a design by Edia Paris, Japy enamel, 50 x 100 cm (19.3 x 39.5 in).
Estimate: €25,000/30,000

The Menier chocolate brand’s signature image has changed little since French illustrator Firmin Bouisset (1859-1925) created the famous little girl in 1892. The reason may be that she was based on his own daughter, Yvonne. The red umbrella is an allusion to a real-life incident. One day Yvonne came home from school very upset: the child’s classmates had made fun of her because her governess had come to pick her up at school with…

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Saturday 19 December 2020 - 10:30 (CET)

8 bis, rue Chaptal - 44100 Nantes

Salorges Enchères

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A French Chocolate Company’s Famous Advertisement

The unmistakable little girl’s look was updated in the late 1920s—and it looks set to be a hit nearly 100 years later with this extremely rare plaque.