general Eisenhower’s former HQ in Reims has gotten a makeover. Repurposed as Piper-Heidsieck’s family home, the hôtel particulier (townhouse) intersects with the ambitious history of champagne houses and the renewed history of an architect of historical monuments.
Lined by trees and lavish mansions, Boulevard Lundy is a symbol. Named after a fabric merchant who was a major donor to the Reims Musée de Beaux-Arts, the thoroughfare was created in the last quarter of the 19 th century thanks to the city's major business owners and entrepreneurs who, eager to flaunt their wealth, built their homes there. Fabric manufacturer Rose-Croix Godbert’s mansion and those of Paul Pigeon and Albert François, administrators of the Reims docks, stand alongside champagne houses. Veuve Clicquot’s descendants lived in the Louis XVI-style Hôtel Werlé until it was bought by Louis Roederer in 1905. The Hôtel Brimont, built in 1897 for Viscount André Ruinart de Brimont, vice-president of the very first brand, has belonged to Champagnes Jacquart since 2009. Taittinger plans to set up its foundation in a mansion on the boulevard to showcase its cultural patronage policy. Wanting to become part of this history, Piper-Heidsieck, founded in Reims in…
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