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GemGeneve 2021: The Contemporary Fine Jewelry Fair Is Back

Published on , by Anna Aznaour

After being canceled in 2020, Geneva’s precious stone and fine jewelry fair is back due to high demand from its international exhibitors.

"Coup de Cœur“ is a one-off piece from Mr. Maret’s Cap de Cœur collection that was... GemGeneve 2021: The Contemporary Fine Jewelry Fair Is Back

"Coup de Cœur“ is a one-off piece from Mr. Maret’s Cap de Cœur collection that was custom created for GemGeneve 2021. It features a humangne, a red grape variety from the Valais region, in a white gold and diamond setting.

Ronny Totah and Thomas Faerber had no trouble setting up an international fair in six weeks. First, the two precious stone dealers, who founded GemGeneve in 2018, put out feelers on the Internet. On August 30 they invited 80 potential exhibitors to an online meeting. "Would you like the show to take place this year and do you think international visitors will be there?" Mr. Totah asked them. The majority (71%) answered "yes". The event, called "The Challenging Edition", was on. But was this reasonable with the shadow of Covid-19 still looming over the world? At first, Mr. Totah and Mr. Faerber leaned towards a mini-fair with 20 exhibitors in one of Geneva’s most luxurious hotels. Then,…
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