Art Market Overview: What Galleries Can Learn From Online Buyers

On 15 March 2021, by Agathe Albi-Gervy

To size up the digital market’s potential, TEFAF requested an analysis from Berlin strategy consultant Kerstin Gold, who founded the think tank and co-wrote the Art+Tech Report 2020, which will be published soon.

Maria Lassnig, TEFAF Viewing Rooms

It turns out that online buyers, most of whom are already familiar with e-commerce, have particularly high expectations when it comes to the speed and security of transactions, price transparency, delivery, return policy and after-sales service. 66% of the collectors surveyed want to have direct contact with the gallery, whether by chat (24% prefer this option) or video call (25%). The purchasing process is increasingly mixed: first, most buyers scan social media, look for prices online, go to see the work physically if possible and then order online, even on their smartphones.

Welcome La Drouot Gazette offers you 4 Articles.
You still have 3 article(s) left to read.
I subscribe