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A French Chocolate Company’s Famous Advertisement

Result EUR53,680
Published on , by Philippe Dufour
Auction on 19 December 2020 - 10:30 (CET) - 8 bis, rue Chaptal - 44100 Nantes

The unmistakable little girl’s look was updated in the late 1920s—and it looks set to be a hit nearly 100 years later with this extremely rare plaque.

Menier chocolate, Riata milk chocolate, enameled plaque after a design by Edia Paris,... A French Chocolate Company’s Famous Advertisement

Menier chocolate, Riata milk chocolate, enameled plaque after a design by Edia Paris, Japy enamel, 50 x 100 cm (19.68 x 39.37 in).
Result: €53,680

This little girl stood out from other advertising items with innovative graphics set off by her tomboy haircut and short pleated skirt. Illustrator Firmin Bouisset (1859-1925) invented her…
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publicité (sur le thème de la)
Saturday 19 December 2020 - 10:30 (CET)
8 bis, rue Chaptal - 44100 Nantes
Salorges Enchères
Info and sales conditions
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The Iconic Little Menier Chocolate Girl
Pre-sale
The Iconic Little Menier Chocolate Girl

The French Menier chocolate company’s now-iconic enameled plaques are among advertising art collectors’ most highly sought-after items.
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